We included a great new function in Nifty Stats, EVENT NOTES. Event Notes will give you a complete overview of your earnings and expenses over each time period. Event Notes allows you to enter your personal notes next to graphs and see the different payment situations with your commentary. If, for example, you buy traffic in a given period, you can attach a note saying "Bought traffic between April 1, 2014 and April 15, 2014", and watch how this traffic converts into sales. Or you can note down how the affiliate program you started to promote is converting into sales. You can add descriptions to impressions, raw hits, sales, rebills, refunds, chargebacks, CTR, etc. You can also define time periods as you want and highlight event notes in color! This function is sure to find broad use.
Your income is under control. Put any description under the graph to get perfect overview of which traffic, and from whom, best converts to sales.
You see how little you need to make your business more transparent - you can add other event notes, like a domain sale, traffic purchase, marketing campaign launch and many more.
If you have any other ideas for improving Nifty Stats, do let us know!